We're your outsourced Marketing Management. From: Creating your Marketing Strategy & Plan; Executing the Marketing Plan with our team and Reporting monthly on the defined goals; we will ensure that we refine the strategy through Business Intelligence.
We offer our services to SMEs who do not require a full-time internal strategically staffed marketing business unit. Outsourcing the marketing department not only allows for substantial cost savings compared to internal staffing, it also allows these companies to focus on their core business whilst leaving the marketing strategy & execution to external experts.
M4C provides its clients with a dedicated marketing manager that assumes responsibility of strategy, execution & reporting. The M4C Marketing Manager usually reports back to the General Manager / CEO or Project Director of the respective client.
M4C is the brainchild of Sylvia Gruber, an ex P&G Marketeer and Founder of rubybox.co.za, SA's largest online beauty community which she recently exited.
Sylvia is a marketeer at heart and managed a company with 25 staff. Her business was focussed around marketing - however she knows of the challenges a small to medium sized company faces that cannot afford an excellent financial manager or head of operations. She realised the value (both monetary and in performance) of outsourcing your non-core business unit(s) to partners you trust. Seeing a gap in South Africa of an outsourced CMO (chief marketing officer) model, M4C was born.
We start by understanding your Business Strategy & from there build your Marketing Strategy focussed around the 4C framework (customer / consumer, communication, context and cost). Through its focus on the customer, the 4C’s marketing mix is a step away from the traditional mass marketing concept reflecting as well as our focus on agile marketing.
From the strategy framework we create your actionable Marketing Plan including trackable goals.The marketing plan will contain an in-depth Content Plan laid out within the overall Communication Channel Plan.
We pride ourselves on excellence in execution. After we signed off the marketing plan with you, we go into action. Depending on the client, the channels we manage range from Email Database Marketing, Social Media Marketing, Paid Channels (Google, FB, Display, Affiliates, Re-marketing), online PR all the way to traditional channels such as Events.
We also focus on multimedia content generation as one of our key pillars for our clients to tell their stories and messages in a meaningful way.
We use a wide array of open-source marketing technology to achieve the set objectives in the most cost-effective and modern ways.
Closing the loop we track ongoing against our set targets & report to our clients monthly on the progress.
Reporting will be focussed around actuals versus targets coupled with recommendations from the business intelligence we are gathering on an ongoing basis.
Every report also contains a full overview on the activities performed per month.